OkCredit partners with Delhi Capitals for new campaign, Marketing & Advertising News, ET BrandEquity

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OkCredit partners with Delhi Capitals for new campaign

OkCredit has announced its partnership with Delhi Capitals (DC) as their principal sponsor for the upcoming season of Indian Premier League (IPL).

OkCredit will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals during the tournament. Through this association, OkCredit will aim to leverage its journey of digitising the micro and small business landscape in India amongst the huge fan base of the team and tournament.

As part of ‘Vocal for Local’ campaign, Delhi Capitals will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years. OkCredit will further directly support these retailers who have now been impacted by the ongoing pandemic; to grow their business and expand their reach by helping them to go digital.

Harsh Pokharna, co-founder and chief executive officer, OkCredit, said, “IPL enjoys a humongous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India.”

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Dhiraj Malhotra, chief executive officer, Delhi Capitals, said, “OkCredit’s innovative digital ledger will provide great utility to local businesses as they recover from the lockdown. I want to thank the entire team at OkCredit for extending their valuable support.”





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