Vodafone Idea to be renamed as ‘Vi’; telecom carrier readies for rebranding

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Vodafone Idea Ltd said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India`s telecoms market.

The loss-making carrier on Friday approved fundraising of up to 250 billion rupees at a time it owes roughly 500 billion rupees ($6.81 billion) in dues to the government. The dues, according to an Indian Supreme Court order, will have to be paid over a ten-year period.

Vodafone Idea, a joint venture between Britain`s Vodafone and India`s Idea Cellular, said it will go by the brand name “Vi”.



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