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Amazon looks set to rival the likes of Apple, Fitbit as it unveiled its fitness band called Halo. Halo is unlike another fitness tracker/band in the market as it doesn’t have a display. “Amazon Halo Band is purpose-built to focus on your health and wellness—unlike smartwatches and fitness trackers, it doesn’t have a screen or constant notifications,” said the company in a blog post launching Halo.

Instead of a screen, it has a small sensor capsule designed to deliver accurate fitness data. It also has an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off, among other functions. Click here for the full story.

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